It was important to maintain the look of the spouch while keeping it practical within the context of what is possible with corrugated board. Many iterations were presented to the client. The final concept was to create a half spouch and give the client the option of placing two display units back to back to create a full spouch.
Further testing and prototyping ensured that the display could withstand the load of product while still being easy to assemble, lightweight and inexpensive to produce.
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