The display went through many iterations to ensure it would be sturdy enough and meet the customer's cost and quality expectations. Through this process we removed as much unnecessary material as possible. The added benefit of this was that the final unit was lightweight and used more eco-friendly materials like corrugated board. 
The printed parts were carefully designed to hide the fasteners.
The unit was designed to assemble with only the use of a screwdriver. Each part fit into a specific slot to make things even easier. We wanted the assembly process to be smooth, like butter.
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